The whole world can be hidden and encoded in the smallest detail. We should pay special attention to details since they often influence the way we feel life. The same we can say about in-app micro-interactions. These are details that can make or break your mobile app user experience design. It depen...
Today we’d like to lift the veil on the explainer video creation process. In close collaboration with the Swiss Fin Lab, our Fireart design team has created an animation video giving the viewer the lowdown on a solution of ZOA Personal Data Exchange in the engaging, easy-to-understand way. Backgroun...
Contents Intro Process Animation Characters Non-obvious answers to non-obvious questions Intro So! You need an animated video for your business. But you might be confused about differences in prices, and “why does this simple character rotation take so long to make?” or “why can’t we just change t...
Today 25% of downloaded apps are used only once. Chances are, that if you look at your phone you’ll probably find at least 3 apps that just take up of your screen’s real estate and you haven’t deleted yet. A lot of money and energy is spent just to make you download an app. However, that’s only half...
Micro-interactions, transitions, and in-app animations should do one great job, which is to explain the logic of an app to a user and improve the overall app usability. You might hear it many times: good design is obvious, but great design is transparent. This saying is surely one of the biggest tru...
Using video content comes with a broad range of different benefits for your improving your brand identity. Animated explainer videos, however, have shaped up to be a very interesting and effective trend over the last few years. This has been enabled by the rapid advancement in animation software whi...
Today, let us talk about the unsung heroes of a successful application: mobile app animations. Many people might argue that there are other visual elements far more important to improve user experience design. While all of that might be true, it is still undeniable how important animations for mobil...
“The best products do two things well: features and details. Features are what draw people to your product; details are what keep them there” says Dan Saffer. The importance of details can’t be over-emphasized. Details make users love or hate an app or website. Microinteractions are those details. T...
“Delight” is a word that we’re hearing and using more often to describe pleasurable moments in our products. Delight is the magic that makes us fall in love with a product. It’s a core element to strive for when designing. When it comes to providing pleasure or delight in our websites and apps, anim...
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