The blank notepad trap
Most recruiters use a blank digital notepad as a safety blanket. But free text is unstructured, resulting in messy notes. Our SaaS product design had to force structured thinking without causing friction.
The AI trust deficit
If an AI spits out some text labeling a candidate as “Strongly Recommended,” users won’t trust it. B2B professionals don’t want a machine doing their job. Our AI UX/UI design challenge was to make the machine act as an assistant, never the boss.
The eye contact dilemma
Our tool had to run during live video interviews. The desktop app development challenge was to design a UI that works during a live call without pulling recruiter’s focus.